While Airbnb isn’t as big of a threat to the hotel industry as once anticipated, hotels aren’t totally in the clear. Sure, most of the spaces aren’t a direct comparison to hotels—think limited amenities, no concierge—but travelers are still opting for alternative accommodations to get that “home away from home” feeling.
The Airbnb supply is continuing to grow in many markets and is expected to continue to in the near future. How do traditional hotel brands compete in this changing market?
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